Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is the process of improving a website's natural (unpaid) search engine ranking. Example: When you search google the results that are returned (after the paid ads) are in an order determined by an ever-changing complex algorithm determined by each search engine (i.e. Google, Bing, Yahoo).
SEO works by using techniques to improve a website's standing in the search engines order by taking advantage of the known variables that are taken into account by search engines to derive the search results order. When it comes to these techniques, there are two schools of thought and practice, white hat marketing and black hat marketing. At e-Relativity we only practice white hat marketing.
White Hat Marketing Techniques
* Keyword Density and Analysis
* Backlinking and Link Building
* Meta Tags and Descriptions
* Fresh Content
Want to be on the first page of Google?
Interested in a customized campaingn?